Promoting and marketing your gas station is the key to its success. Extensive exposure improves consumer brand recall and recognition in your audience. That matters most because consumers are less likely to buy products or services from a company or brand they aren’t familiar with.

By improving your promotions, you can improve traffic to your business. One thing you’ll need to pay particularly close attention to is the appearance of your gas station price signs and overall parking lot lighting. Here’s how you can improve them:

Keep it simple

Don’t try to accomplish too much with your price signs. Keep them simple and easy to read. If there are too many elements in the sign design, it could easily confuse and scare away potential customers.

Do your research

Not all digital signs are the same. That means you’re going to have to do your homework in finding out which company offers gas price signs that best fit your needs and your budget. First, search for reliable U.S. suppliers that have been in business for at least 10 years. Buying from reliable suppliers also means getting signs that are sure to last much longer than cheap signs from offshore companies that often prove to be unreliable and expensive to maintain. Knowing you’re buying top quality digital signs helps relieve the stress and anxiety that comes with shopping for business signage.

Explore your options

Don’t go for the first signage type that comes along, even if it does seem to hit all the right notes. Explore as many options as possible. That way, you’ll have a better idea of the range of features and functions that you can expect from an excellent digital display. That’s going to make it easier for you to pick the displays that will work best for your gas station.

Upgrade your tools

Already have gas price signs in place? It might be time for an upgrade. If your signs are already old and worn out, that could be why your gas station isn’t seeing as much traffic from customers as it did in the past. According to LinkedIn potential customers are going to avoid a gasoline station with older poorly lit gas price signs and premises that give the impression of poorly maintained facilities. By replacing your old signs with new digital gas station price signs, you can start attracting potential new customers in a way that wasn’t possible before.

Customize your message

With digital signs, it’s now easy and hassle-free to tweak your advertising messages or revise your prices. That means a great deal of convenience for you, which is something traditional signs cannot offer.

Want to improve your bottom line and ROI? Upgrade your marketing and promotional tools with the right price sign solutions. Shop with us.