4 Ways a Digital Video Billboard Makes Life Better for Your Brand and Business

New and lesser known brands are often invisible to the buying public. Consumers pay little attention to them, often giving their full attention to brands that have been around for many years. That’s because consumers value experience and longevity, which is definitely a big hurdle for new businesses trying to get off the ground. How can a new business overcome this hurdle? One way to give your business a fighting chance against older established companies is to improve your advertising and marketing strategy. Start by using a digital video billboard as your primary advertising medium.

Personalization

One of the biggest advantages of opting for a digital billboard is that it’s easy to customize the message in terms of specific target audiences. If you want to change the message location-wise or want it to be more specific, you won’t run into any problems doing so. Father’s Day, just a few weeks ahead? You’ll want to use promotions that focus on products or services for fathers. This will easily boost the engagement of potential buyers in your target market, which will then lead to higher sales. Don’t let your brand and business remain invisible to the traveling public. Improve your advertising and outperform the competition with dynamic digital signage.

Better visuals

Eye-catching visuals have a way of capturing the audience’s attention. For sure, a digital video billboard, with its many display mode options and high resolution graphics, can easily present your advertising message exactly the way that you want it to appear to potential customers. These high resolution full color graphics displays grab the viewer’s interest much more than single-color displays, since they are much more dynamic.

Easy access

Those advertising messages won’t stay the same forever. To be effective, and to continue to attract the viewers’ attention, you need to update your advertising messages on a regular basis. In the past, that meant sending a crew out to repaint a static billboard face or it meant the purchase of an expensive vinyl face that also had to be installed by a crew in the field. Today, with digital signboards, you don’t have to worry about sending a crew out in the field just so you can announce the launch of a new product or promote a weeklong sale. With just a simple keystroke, it’s easy to program new messages and new graphics content in the least amount of time possible. That means less stress and greater convenience for you.

Longer-lasting

A big disadvantage of traditional static billboards is that they have a limited life span before they require replacement. Over a short period of time they become dirty, worn, and faded with constant exposure to changing weather conditions. On the other hand, an LED billboard has a life expectancy of 100,000 hours, says the Billboard Insider. That’s approximately 11-12 years, depending on its hours of operation. By investing in a digital billboard, you can spread out the cost of your investment over a much longer time period than the much shorter life expectancy of a static billboard.